Colors evoke emotions and set the tone for your brand. This lesson covers how to select a color palette that represents your brand values and resonates with your target audience.
Key Topics
- Find color opportunities
- Color psychology and how colors impact perception
- Choosing a harmonious color palette for branding
- Tools for creating and refining color schemes
Resources
Exercise
Use a color palette tool to create a color scheme for your brand. Test the palette in different combinations to ensure it maintains consistency and impact.