Conducting research on your target audience, market, and competitors is essential for crafting a relevant brand. In this lesson, you'll learn research techniques to gather insights for a unique brand positioning.
Key Topics
- Understanding your target audience’s preferences and needs
- Conducting market research without complex tools
- Competitor analysis and identifying opportunities for differentiation
Exercise
Spend 1-2 days investigating your brand's industry. Document the language and trends you observe and note any gaps that your brand could fill.